
Catalyzing ventures. Building ecosystems. (Re)generating value.
We work with organizations to identify opportunities, address challenges, and unlock new growth and impact. Through venture development, business model design, and resource mobilization, we turn ideas into viable opportunities.
Combining strategic thinking, entrepreneurial execution, and collaborative leadership, we bring together people, capital and expertise to build partnerships, fortify capabilities and drive progress across organizations and sectors.
Our work extends beyond individual organizations. By connecting businesses, nonprofits and other stakeholders, we strengthen ecosystems and build resilient systems that can adapt, sustain, and generate lasting value.
Services
01
Strategy & Perspective
Identify opportunities and navigate complexity.
02
Commercialization & Growth
Bring ideas to market and build commercial traction.
03
Connections & Partnerships
Mobilize people, capital, and resources.
04
Resilience & Sustainability
Build businesses and systems that adapt and endure.
Inspired by nature and biomimicry, with a namesake like SCOBY*
* SCOBY is the biological starter used to brew kombucha (fermented tea), and can be repurposed to make apple cider vinegar or transformed into leather.

01 Symbiotic
We thrive through interdependence
02 Collaborative
We achieve more together
03 Starter
We initiate possibilities
04 Resourceful
We make the most of what exists
05 Catalyst
We accelerate transformation
06 Organic
We grow with purpose and adaptability
07 Protective
We nurture what matters
08 Regenerative
We leave things better than we found them

Experience
For 15 years, Liana Scobie has helped scale TerraCycle into an acclaimed global recycling and reuse company, contributing to 7x revenue growth, expansion in 18 countries, a team of 400, and 4 acquisitions. Earlier in her career, she worked with a startup investment fund focused on affordable housing in developing-country cities and a think-and-do tank advancing the transition to a regenerative economy.
Throughout life, she's learned to navigate complexity, take calculated risks, and turn ambitious ideas into operational reality. Shaped by the American Dream and influenced by New Economics, she's always questioned established assumptions about how value is created, measured, and distributed. Her approach to SCOBYSCOBIE combines unconventional thinking with the practical demands of building and running a business.
For the operation and survival of a larger system (whether capitalism or the Earth).
We work with organizations looking to bring ideas to market, navigate change, or pursue their next phase of growth.
The real opportunity is to build ventures that are commercially sound, solve real problems, and create value beyond their bottom line.

SCOBYSCOBIE
SHAPING LIVING ECONOMIES. SUSTAINING VITAL ECOSYSTEMS.